Selling Guide


Accurate Valuation

Your aim should be to sell your property at the best possible price, in the shortest possible time. Moreland value numerous properties every month, giving us intimate and unparalleled knowledge of property values in the area. 

This is why we consistently achieve higher prices for all our clients properties.
Call us on: 020 8381 4970


Selecting an estate agent

When choosing an estate agent, consider their opening hours, when they will be available to conduct viewings, their high street presence and what kind of marketing your property will receive.

These are critical to obtaining the maximum exposure and price for your property. You should also check if your agent will organise the legally required Energy Performance Certificate on your behalf or if you need to arrange this yourself? 
You must have commissioned an EPC before your property can be marketed. 


Instructing a solicitor

The successful sale of your property can be reliant on the instruction of an efficient and experienced solicitor.

It is a good idea to do some research and make a decision before you put your property on the market as this will help to avoid delays. We can offer recommendations if required.


Presenting your property

First impressions count, making the presentation of your property critical to a successful sale.

You should consider addressing any jobs you have been meaning to get done, add a fresh coat of paint if necessary and try to de-clutter to make rooms appear larger.

Moreland have a dedicated professional photographer that will take photographs, produce floorplans.


Marketing your property

To find your perfect buyer you need to give your property maximum exposure across a wide range of media.

When you instruct Moreland to sell your property you will automatically benefit from our unrivalled, comprehensive marketing package, including over 700 independents nationwide through the Guild of National Estate Agents -


Accompanied viewings

Our longer opening hours are essential to maximise viewing opportunities for your property. Accompanied viewings also mean we can use our expertise to help sell your property.

Our office is open 7 days a week and bank holidays.

In addition, our phone lines are open 8am-10pm, 7 days a week.


Receiving an offer

As soon as an offer is received we will notify you both verbally and in writing.

Any special conditions of the offer will also be stated in writing and we will check the buyer's ability to proceed before you decide whether to accept the offer.


Offer agreed

Once you accept an offer we will do the following: 

  • Prepare a memorandum of sale.
  • Write to all parties to confirm the agreed price.
  • Your solicitor will send out a draft contract to the buyer's solicitor who will then carry out preliminary enquiries. At this stage you will also be able to agree on dates for the survey on your property, exchange of contracts and proposed date for completion.
  • We will advise you and negotiate on your behalf throughout this process, keeping you informed every step of the way.
  • There are no legal obligations until contracts are exchanged.

Exchange of contracts

Exchange of contracts occurs when the following have been performed, confirmed and agreed:

  • Preliminary enquiries following receipt of draft contract.
  • Evidence of good title to the property.
  • Any specific issues highlighted in the lease, if applicable.
  • Local search queries.
    Fixtures and fittings to be included in the sale.
  • The buyer's mortgage offer, if applicable.

Once the contract has been signed by both parties, the deposit (usually 10% of the purchase price) will be telegraphically transferred, or paid in the form of a banker's draft, by the buyer's solicitor to your solicitor.

The completion date is then set by mutual agreement.



Completion is when the residual monies are transferred from the buyer's solicitor to your solicitor's account.

Your solicitor will call you when the money has cleared in their account and will inform us to release the keys.


Congratulations, your property is now sold!

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