Privacy & Cookies Policy

Your privacy is important and we believe that it should be protected. This policy tells you how we will use the information you provide to the Moreland website and how you can have control over this. By using the Moreland website and its essential services, you are agreeing to the policy so please read it carefully.
In most circumstances the information collected about you will be used for the following:

  • To improve the features on the Moreland website and the services we offer.
  • To help us improve the personalised service we offer.
  • To enable you to benefit from relevant third party services.
  • To support our marketing and promotion activity.

 

Who we are

'We' are Moreland UK Ltd, a company registered in England and Wales with company number 3663497. Registered Office: 903 - 905 Finchley Road, Golders Green, London, NW11 7PE ("Moreland").

 

Personal information

When you signup with the Moreland website or opt to utilise any of the services offered on the site you will be asked to disclose some personal information. This could include your name, email address, telephone number and nature of your enquiry.
In addition to this we also reserve the right to record information concerning how you use this site. This could include making a note of the pages you view, the property searches you conduct, the services you use and the agents you contact.
The information we collect will be used to enhance our offering in order to provide you with a more personalised and effective experience. We may contact you from time to time to inform you of important developments with regard to the Moreland website. Additionally if you have provided your consent we may also contact you to let you know about any services or promotions we think may be of interest to you.
You have a right to access the information that we hold about you. To obtain a copy of this information, contact Moreland at the address above.

 

Contacting us about our properties or services

If you wish to contact us about any of the services offered via the Moreland website you will be asked to complete a short form.

 

Phone Calls to Moreland

Your calls may be recorded for quality and training purposes. For more information about call recording legislation in the UK you can visit: http://www.ofcom.org.uk/static/archive/oftel/consumer/advice/faqs/prvfaq3.htm

 

Signing up with the Moreland website

By signing up with the Moreland website we will be able to enhance the service we offer you. Once signed in you will be able to save your favourite properties, store property search criteria, update your personal details and change your password.

 

Who can access your information?

We reserve the right to retain access to the personal information we have gathered from you. If you have provided the relevant consent, we may from time to time choose to pass your information on to third parties outside of Moreland.
If you subsequently change your mind about being contacted by these third parties please contact Moreland at the address above or sign into your My Account page to change your preferences.

 

Use of cookies

As is the case with other websites we use 'cookies' to track usage of the Moreland website.
Cookies are small text strings websites can send to your browser to help enhance your visit to the website. They cannot pass on computer viruses, retrieve other data from your computer's hard drive or capture your email address. Generally, cookies can be used to securely store a user's ID and password, personalize web pages, identify visited parts of a site and keep track of user's selections. The Moreland website uses cookies to keep track of your property search preferences and we may use cookies so we can provide you personalised information based on preferences you've indicated while using our website. If you signup with the Moreland website cookies are essential for personalising your website experience.
You have the option to prevent the use of cookies on your PC but please be aware disabling cookies will limit the functionality we can offer at the Moreland website. To find out more about setting your cookie preferences visit the website appropriate to your own browser.

 

Security

At the Moreland website we adhere to robust security procedures. Moreland, and therefore the Moreland website is registered under the Data Protection Act 1998. As such, we follow strict security procedures to ensure that your personal information is not damaged, destroyed, or disclosed to a third party without your permission and to prevent unauthorised access to it.
The information you provide to us is kept in a secure data warehouse with restricted access. We also use a number of measures to ensure electronic access is protected and our systems can't be exploited. When working with third parties we insist they have secure measures in place to protect your information.
Use of the personal information collected from you is restricted to our employees and appropriate third party employees. Employees will only use this information if they need it to perform a specific and relevant task.
We retain your personal details for as long as is required by the relevant law.
If you have any questions or comments about the way we use your personal information or our privacy policy, please contact Moreland at the address above.

 

Legitimate Interest

HOW WE USE YOUR PERSONAL INFORMATION

The personal information we collect when you first contact us will be used for identification and authentication purposes in addition to creating a profile for you with the information needed to provide you with our relevant products or services. We use and analyse this personal information where necessary for the following purposes detailed below:

  • Improving our products and services:we will use your personal information to build a profile on you in order to understand your requirements, to improve our Website, as well as to personalise the properties and services we offer you. We process your personal information in this way as it is necessary for the purposes of our legitimate interests in providing better products and services for you and our other customers.
  • Processing your transaction:we use relevant personal information described above (including your name, address and financial details) to enable us to complete a transaction with you, such as buying, selling, renting or letting a property through us. This information may be required to be passed on to third parties, including solicitors, surveyors, financial advisors etc.
  • Preventing fraud:we will also use your personal information to assess your creditworthiness (in the case of buying or renting a property) and to prevent fraud. For this purpose, we may need to share your personal information with our referencing providers and/or solicitors (see “how we share your personal information” below). This is necessary for the purposes of our legitimate interests in ensuring we are not the victim of fraud and to protect our legal rights.
  • To provide customer support:if you contact our team (or vice versa), we will use personal information such as your email address, phone number and residential address as well as your contact history to process your request and provide you with the best service possible. We will process your personal information in this way if it is necessary for the performance of a contract or if it is required for us to comply with any legal obligations. If it is not necessary to process your personal data for either of these reasons we will process it as it is necessary for the purposes of our legitimate interests in ensuring we can provide the best service possible.
  • Marketing:when you sign up to receive our newsletters (if appropriate), register as an applicant, enter in to a transaction with us, provide feedback on our service online or use our Website; we will use your personal information to create a profile based on the information we hold about you. This is necessary for the purposes of our legitimate interests in ensuring we have accurate information about you in one place. We create your profile in accordance with your preferences in order to provide you with the best personalised experience, to send you personalised marketing messages and newsletters and for opinion research purposes. Below you can find a more detailed description of the ways in which we will use your personal information for these purposes.
  • Website user experience:if you are logged in to your Account on our Website we may alter the way the website works to improve and/or enhance the information displayed to you, or to optimise the way you interact with the Website. We may show personalised content based upon your previous interactions with the website.

 

What kind of information

The way you interact with us across all the different channels described above (e.g. our Website, social media and marketing messages we send you) and the information we collect in that regard from each of these channels provides us valuable information about your current circumstances and preferences. This insight gives us the opportunity to offer you the best customer service experience possible. To learn about you and your interests, we may analyse your interactions with us using various kinds of information, as set out above.  If you have given us your consent to send you marketing communications or if we are permitted by law to send such communications without obtaining your consent, we use the information that you have provided to us when interacting with us for sending you personalised marketing messages about our products or services, events and promotions. In some instances, we will also aggregate your personal information with that of other individuals, to create comprehensive reports about how clients and customers use our products and services. This is necessary for the purposes of our legitimate interests in analysing our brand and determining how to improve our services.

 

What kind of channels (if appropriate)

We will send direct marketing communications to you via the channel you choose, such as post, email, phone, or social media. We ask for your consent, where required by applicable law, in order to use the contact details you have provided to us to send our personalised marketing communications.

 

What kind of messages

The messages we will send you will be personalised and tailored to your individual preferences and requirements. We use analytics in order to generate such personalised messages. These analytics will process your personal information and place you in marketing segments, which determine the content of the messages and the offers you will receive from us. These direct marketing messages may contain information about our products and services, events or promotions and other company news. We personalise these messages on the basis of that it is necessary for the purposes of our legitimate interests in ensuring that we provide the most appropriate information. We may, in certain circumstances, also use the channels for opinion research (such as to ask if you would like to participate in a survey) and to learn about your experience and improve your experience with Moreland, including by sending you personalised messages.

 

Analysing our business

We will use your personal information (including by anonymising and aggregating it with other customers’ personal information) for sales and financial analysis purposes, to determine how Moreland is performing and where improvements can be made. This is necessary for the purposes of our legitimate interests in understanding how our business is performing, and considering how to improve our performance.

We will ask for your consent if we wish to use your personal information for purposes other than those listed in this privacy statement and as required to do so under applicable law. We will not use your personal information for other purposes before we have received such consent.

 

HOW WE SHARE YOUR PERSONAL INFORMATION

We treat your personal information with care and confidentiality and do not share it with third parties other than as set out below.

 

With Service Providers

Where required we may share limited personal information you provide when you register with us or enter in to a transaction with us, as necessary and only for the purposes and on the lawful grounds described above with various third parties who process your personal information on our behalf (Data Processors), such as;

Lettings

Including but not limited to tenant referencing agencies, other estate agents or landlords, contractors and property maintenance services, gas and electrical contractors, utility companies and insurance providers.

Sales

Including but not limited to Solicitors/Conveyancers, Surveyors, Financial/Mortgage advisors, other estate agents in a chain, contractors and property maintenance services.

Software and system providers including but not limited to Universal, Quick Books, Movewithus.

Website Hosts and analytics platform providers including but limited to, Rackspace, Extraordinary Managed Solutions, Google Analytics, Google AdWords Remarketing & the Google Display Network.

We require that these service providers and other third parties adhere to strict rules when processing your personal information, including to only use your personal information in accordance with our specific instructions (such as for the purposes of completing referencing or contacting you to arrange access to carry out necessary repairs) and the applicable laws.

 

With Legal and Law Enforcement

Moreland will disclose personal information where required by law or legal process, for the administration of justice, to protect your vital interest, for investigations by law enforcement or regulatory bodies, to protect and defend Moreland and legal rights, to protect the personal safety of our website users or by order of a valid injunction from a court or law enforcement agency.

 

In Relation to Business Interests

In the event that we sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of such business or assets.

If Moreland is or all of its assets are acquired by a third party, personal data held by us about our customers will be one of the transferred assets.

 

PERSONAL INFORMATION OF OTHERS

Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with the terms of this privacy policy.

 

HOW LONG DO WE STORE YOUR INFORMATION FOR?

The length of time we hold your information for will vary dependent on lawful basis for collecting and processing the data.

Moreland will hold data supplied with consent, where there is a legitimate interest in doing so (such as where a client or customer has registered with us, expressing an interest in buying, selling, letting or renting a property through us) for a period of two years.

Where a transaction has been entered in to and there is a contractual necessity to do so, or where there is a requirement to comply with legal obligations (for example in order to comply with the requirement of the TPO Codes of Practice, both for Sales and Lettings Agents, to maintain clear and full written records of transactions for a period of six years and to comply with the Money Laundering Regulations 2017 requirement to hold records for a period of 5 years).

If you have an Account on our Website and it has been deemed dormant then we may delete the Account and all personal information “tied to” or “held against” it. We consider an Account to be dormant if one of the following conditions is met:

  • it has not been accessed by you for more than 1 year,
  • if you have not responded to any emails sent to the registered email address,
  • if we receive email delivery failure notifications in response to any email sent to the registered email address,
  • the Account is in breach of our Terms of Use.

 

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes, to alter your preferences for the type of marketing content you receive (such as properties for sale, information about related services etc) or to alter the methods via which you receive marketing correspondence from us (i.e. via email, text, post or phone call). We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

You can also exercise the right to prevent such processing of your data at any time by contacting us at info@moreland.uk.com or by following the links contained in our correspondence.

Our Website may, from time to time, contain links to and from the websites of our partners and third party service providers. If you follow a link to any of these websites, please note that these websites may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. Use of third party websites is at your own risk.

 

ACCESS TO, DELETION, AND CORRECTION OF PERSONAL INFORMATION

You can update some of your personal information by signing in to your Account on our Website using your email address and password. In addition, you may contact us and we will be able to update your records on our data management systems – please let us know if the personal information which we hold about you needs to be corrected or updated.

If you would like to know what personal information Moreland holds about you, you may make a request to Moreland for copies of this information. You should be aware that we will need to see proof of identity before processing any such request (known as a ‘subject access request’) and may charge an administration fee of up to £10 (plus VAT) to cover our costs in providing you with this information. If requested, Moreland will use reasonable efforts to supply, correct or delete information about you on file.

All subject access requests should be made in writing and addressed to for attention of The Data Controller, Moreland Estate Agents, 903-905 Finchley Road, Golders Green, NW11 9PE.

In addition, you may write to us at any time requesting amendments to certain personal information that you consider to be incorrect or irrelevant or to request that we block, erase or otherwise remove your personal information (The Right to Erasure/The Right to be Forgotten).

You may also write to us at any time to object to our use of your personal information or request that we provide your personal information in a usable electronic format and transmit to a third party (Right to Data Portability). We will comply with these requests in relation to your personal information in line with applicable law.

 

PERSONAL DATA BREACHES

In order to comply with applicable law, Moreland has implemented procedures to detect, report and investigate personal data breaches.

A data breach is defined by the Information Commissioner’s Office (ICO) as;

“A breach of security leading to the destruction, loss, alteration, unauthorised disclosure or, or access to, personal data.”

The ICO will be informed of all data breaches which present a high risk to our clients and customer’s rights and freedoms and in line with applicable law, a notifiable breach will be reported within 72 hours of us becoming aware of it. The individual(s) involved will also be informed.

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